| Playing Time |
01h:09m:23s |
| Description |
data file rda |
| Note |
3/20/201812:00:00AM |
| Summary |
Learn how to become an effective marketing leader, face the challenges of modern marketing, and win over stakeholders. If you interact with CMOs, learn how they think and thrive. |
| Cast |
Presenter: Lisa Nirell |
| Summary |
Become a chief marketing officer (CMO) that gets results and thrives in a time of ambiguity and uncertainty. Get guidance and tools to face the challenges of the modern marketing landscape, and win the hearts and minds of stakeholders. Marketing leadership expert Lisa Nirell starts this course by introducing the common hurdles that marketing leaders face in today's information-saturated world, where marketing departments aren't always given the budget they deserve. Lisa then introduces a toolkit that allows CMOs to plan and measure their impact in the role. She explains how the CMO works with the board and the C-suite, and provides tips to build influence and impact with other executives. Finally, Lisa shares the tried and true methods from super CMOs, and techniques for mapping out your future as a marketing leader. |
| System Details |
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. |
| Added Author |
linkedin.com (Firm)
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