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LEADER 00000nim  22004575a 4500 
001    MWT11586938 
003    MWT 
005    20160401120441.0 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    160401s2010    xxunnn es      z  n eng d 
020    9780062007148|q(sound recording)|q(hoopla Audio Book) 
020    0062007149|q(sound recording)|q(hoopla Audio Book) 
028 42 MWT11586938 
037    11586938|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|beng|cCtWisc 
082 04 338.7/6685540944|222 
099    eAudiobook hoopla 
100 1  Mazzeo, Tilar J. 
245 14 The secret of Chanel No. 5:|b[the intimate history of the 
       world's most famous perfume]|cTilar J. Mazzeo. 
250    Unabridged. 
264  1 [United States] :|bHarper Collins Publishers :|bMade 
       available through hoopla,|c2010. 
300    1 online resource (1 audio file (7hr., 59 min.)) :
       |bdigital 
336    unspecified|bzzz|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    GMD: electronic resource. 
506    Digital content provided by hoopla. 
511 0  Read by Liz de Nesnera. 
520    Every minute, someone buys an Art Deco-inspired, amber-
       hued bottle of Chanel No. 5-to the tune of more than half 
       a million bottles a year. Considering that nearly ninety 
       years have passed since No. 5's creation, this statistic 
       alone makes a compelling case for the perfume's stature as
       the world's most famous. However, its cultural impact 
       might be even more staggering than its business success: 
       Andy Warhol's silk-screened version of bottle helped to 
       make its image iconic; Mitch Ryder's "Devil in a Blue 
       Dress" famously wore it; and, when Marilyn Monroe was 
       asked what she wore to bed, she replied, with more than a 
       hint of flirtation: "Why, Chanel No. 5 of course." Adding 
       to the perfume's prestige, some of the most glamorous 
       actresses of our age, including Catherine Deneuve, Nicole 
       Kidman, and Audrey Tautou, have been its official face. We
       all know the story of Coco Chanel, but how much do we 
       actually know about her signature perfume-a fragrance that
       has enjoyed remarkable success for nearly a century? The 
       Secret of Chanel No. 5 is the story of Tilar J. Mazzeo's 
       far-ranging and often quixotic search to discover the 
       answer-and of the fascinating detours into the history of 
       perfume that come from asking the question: What is the 
       secret behind No. 5's creation, iconic status, and 
       extraordinary success? Does the secret rest, as some 
       experts believe, in the celebrated jasmine fields that 
       line the back roads of the south of France, or in the 
       delicate, proprietary roses that Chanel grows in Grasse? 
       Does Aubazine-the Cistercian convent and childhood home of
       Coco (then known as Gabrielle Bonheur) -hold the answer in
       its scrubbed cleanliness and austere architecture? Is it 
       simply brilliant marketing, Madison Avenue style? Could it
       just be a simple matter of organic chemistry, the 
       neurology of smell, and the inherent connections between 
       scent and sex? Or does it all come back to a memorable 
       moment during the Second World War when this one French 
       perfume came to symbolize for a generation of soldiers and
       their girls back home all the luxury and romance that had 
       been lost for so many and for so long? Blending strong 
       personal narrative with thoughtful research, The Secret of
       Chanel No. 5 takes the reader on a journey of discovery 
       into the legend of this iconic perfume and, along the way,
       untangles something about our own relationship to luxury 
       and sensual pleasure. Taking alternately historical, 
       personal, scientific, and commercial approaches to solve 
       the riddle of Chanel No. 5's unprecedented popularity, 
       this is an intimate and engaging account of what it means 
       to explore the multi-faceted nature of any cultural icon, 
       and of the narrative power of luxury itself. 
538    Mode of access: World Wide Web. 
600 10 Chanel, Coco,|d1883-1971. 
610 20 Parfums Chanel (Firm) 
650  0 Chanel No. 5 perfume. 
650  0 Perfumes industry|zFrance|xHistory|y20th century. 
700 1  Nesnera, Liz de.|4nrt 
730 0  hoopla (Digital media service) 
914    MWT11586938 

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