LEADER 00000cz 2200193n 4500 001 n 79073660 003 DLC 005 20160719075304.0 008 790822n| azannaabn |a ana 010 n 79073660 035 (OCoLC)oca00306401 040 DLC|beng|erda|cDLC|dTNJ|dNjEiC|dMvI 110 2 American Marketing Association 372 Marketing 410 2 AMA 410 2 A.M.A. 510 2 |wa|aAmerican Marketing Society 510 2 |wa|aNational Association of Marketing Teachers 670 American Marketing Society. The technique of marketing research, 1937.