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Author Nadler, Anthony M., 1978- author.

Title Making the news popular : mobilizing U.S. news audiences / Anthony M. Nadler.

Publication Info. Urbana : University of Illinois Press, 2016.

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 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Description 1 online resource.
data file rda
Series The history of communication
History of communication.
Summary "Making the News Popular critically examines the shift from a high modern era to a post-professional era in U.S. news culture. For high modern journalism of the mid-20th century, professional judgment served as the basis for defining the news agenda. Yet even before the rise of digital journalism, U.S. news organizations began embracing a very different editorial philosophy - one positioning consumer demand as the most legitimate basis for defining news. For its advocates, demand-driven news represents a democratization of the media, allowing ordinary citizens rather than a professional elite to determine the priorities and boundaries of news. Nadler shows the continuity in this line of thinking from the influx of market research into newspapers in the late 1970s through contemporary experiments in collaborative filtering and social news sites such as Reddit and Digg. Yet, idealized visions of demand-driven news have faced similar problems with each iteration. While exploring the historical pull of this editorial philosophy, Nadler also shows how it fails to recognize the role news organizations play in mobilizing popular interest in news and public life. News organizations attempting to simply "give people what they want" also end up devoting resources to mobilizing particular kinds of public interest in and demand for news. He argues this underappreciated civic role of news organizations requires greater attention in today's discussions of the future of news if journalism's digital crisis is to lead to a more robust and democratic news media"-- Provided by publisher.
Bibliography Includes bibliographical references and index.
Note Print version record.
Contents Introduction: the problem of making news popular -- A view from somewhere: the making and unmaking of the age of professional journalism -- Bringing marketing into the newsroom: U.S. newspapers and the market-driven journalism movement -- The cable news wars: another approach to popularizing commercial news -- Popularizing news 2.0 -- Conclusion: beyond the phantom public.
Subject Journalism -- United States -- History -- 21st century.
News audiences -- United States -- History -- 21st century.
American newspapers -- Marketing -- Research.
Television broadcasting of news -- United States.
LANGUAGE ARTS & DISCIPLINES -- Journalism.
HISTORY -- United States -- 20th Century.
HISTORY -- United States -- 20th Century.
Journalism. (OCoLC)fst00984032
News audiences. (OCoLC)fst01037017
Television broadcasting of news. (OCoLC)fst01146787
United States. (OCoLC)fst01204155
Chronological Term 2000-2099
Genre/Form History. (OCoLC)fst01411628
Other Form: Print version: Nadler, Anthony M., 1978- Making the news popular. Urbana : University of Illinois Press, 2016 9780252040146 (DLC) 2015047525 (OCoLC)926062514
ISBN 9780252098345 (electronic bk.)
025209834X (electronic bk.)
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