The problem -- A personal note -- Valuations, beliefs, and opinions -- Illustrations of opportunistically distorted beliefs -- Suggestions for opinion research -- Valuations also depend on beliefs -- The importance of the state and other formal institutions -- The role of social science -- Biases in research -- The role of hidden valuations -- Bringing the valuations out in the open -- Terminoligical escapism -- The choice of value premises -- Difficulties and the ways to overcome them -- No moral nihilism -- The respect for life -- The egalitarian principle -- The "proofs" of the principle -- Nature and nurture -- Paradoxes -- Inhabitions and how they are gradually overcome -- Theoretical escapism.