Title from e-book title screen (viewed Oct. 15, 2007).
Summary
This is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a business and is illustrated throughout with real-life case studies and A-Z directory of franchises arranged by each major market sector.
Contents
Nothing succeeds like franchising success -- The ins and outs, the pros and cons -- Any questions -- Searching for the perfect partner -- Don't shoot the wrong beast -- Getting closer and getting help -- Signing on the dotted line -- Winning over the bank -- Ladies (or should I say women) first -- A little marriage guidance.