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LEADER 00000cam  22005418i 4500 
001    on1237652126 
003    OCoLC 
005    20210603034749.7 
006    m     o  d         
007    cr ||||||||||| 
008    210128s2021    enk     ob    000 0 eng   
010      2021003248 
020    9781003017134|q(ebook) 
020    |z9780367861353|q(hardback) 
020    1003017134 
035    (OCoLC)1237652126 
040    DLC|beng|erda|cDLC|dOCLCO|dOCLCF 
042    pcc 
049    STJJ 
050 00 HQ1667 
082 00 305.40948|223 
100 1  Enloe, Cynthia H.,|d1938-|eauthor. 
245 10 Gender equality and nation branding in the Nordic region /
       |cedited by Eirinn Larsen, Sigrun Marie Moss and Inger 
263    2106 
264  1 Abingdon, Oxon ;|aNew York, NY :|bRoutledge,|c2021. 
300    1 online resource. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 0  Routledge studies in gender and global politics 
504    Includes bibliographical references. 
505 0  Notes on contributors -- Foreword / Cynthia Enloe -- 
       Introduction / Eirinn Larsen, Sigrun Marie Moss and Inger 
       Skjelsbæk -- 'The gender-progressive Nordics' : a matter 
       of history / Eirinn Larsen -- Variations on shared themes 
       : branding the Nordics as gender-equal / Katarzyna 
       Jezierska and Ann Towns -- Applying the brand or not? 
       challenges of Nordicity and gender equality in 
       Scandinavian diplomacy / Sigrun Marie Moss -- Keeping 
       Sweden on top : rape and legal innovation as nation-
       branding / May-Len Skilbrei -- Trouble in paradise? 
       Icelandic gender-equality imaginaries, national rebranding
       and international reification / Irma Erlingsdóttir -- 
       Protecting the brand? the hesitant incorporation of gender
       equality in the peace nation / Inger Skjelsbæk and Torunn 
       L. Tryggestad -- A useful tool? images of the Nordics in 
       Swiss quota debates / Stéphanie Ginalski -- Silenced at 
       the border : Norwegian gender-equality policies in 
       national branding / Cathrine Holst and Mari Teigen -- Not 
       so exceptional after all? Nordic gender equality and 
       controversies linked to the convention on the elimination 
       of all forms of discrimination against women / Anne Hellum
       -- Creating gender exceptionalism : the role of global 
       indexes / Tori Loven Kirkebø, Malcolm Langford and Haldor 
       Byrkjeflot -- Afterword : gendering the brand? / Halvard 
520    "This book explores how gender equality, a central part of
       the Nordic imaginary, is used in the political 
       communication of Nordic states. The analyses presented 
       move beyond conventional images and discourses of Nordic 
       gender- and women-friendliness by critically investigating
       how and to what extent gender equality serves nation-
       branding in the Nordic region. Nation-branding is an 
       unescapable part of globalisation, which is a market-
       oriented process dominated by the West and predicated on 
       the creation of winners and losers. Hence, efforts to 
       strengthen the national brand or reputation of specific 
       Nordic countries with the aid of gender equality as a 
       political and symbolic value inevitably help to reinforce 
       already established global hierarchies where the Nordics 
       play the role of moral superpower. This book comprises 
       scholars from various fields of specialisation, and 
       provides evidence and understanding for the growing 
       interaction between gender-equality policies and nation-
       branding in all five Nordic countries. It does so by 
       exploring a variety of policy fields and issues including 
       women's rights, foreign policy, rape and legislation, 
       female quotas and business policies, in addition to the 
       index industry. The rise of the global indexes has 
       reproduced forceful images of the Nordic countries as 
       frontrunners of gender equality, which indeed help the 
       Nordic countries to further position themselves as 'best 
       at being good'. This book will be of great interest to 
       students and scholars of Nordic gender equality in 
       political science, sociology, law, criminology, political 
       psychology and history, as well as those interested in 
       nation branding, Nordic studies and exceptionalism"--
       |cProvided by publisher. 
588    Description based on print version record and CIP data 
       provided by publisher; resource not viewed. 
590    Taylor & Francis|bTaylor & Francis eBooks: Open Access 
650  0 Women|zScandinavia|xSocial conditions. 
650  0 Place marketing|zScandinavia. 
650  7 Place marketing.|2fast|0(OCoLC)fst01064983 
650  7 Women|xSocial conditions.|2fast|0(OCoLC)fst01176947 
651  7 Scandinavia.|2fast|0(OCoLC)fst01242804 
700 1  Larsen, Eirinn,|eeditor. 
700 1  Moss, Sigrun Marie,|eeditor. 
700 1  Skjelsbæk, Inger,|eeditor. 
776 08 |iPrint version:|aEnloe, Cynthia H., 1938-|tGender 
       equality and nation branding in the Nordic region
       |dAbingdon, Oxon ; New York, NY : Routledge, 2021.
       |z9780367861353|w(DLC)  2021003247 
914    on1237652126 
994    92|bSTJ 
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