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Author Moore, Karl, 1955-

Title Marketing : the basics / Karl Moore and Niketh Pareek.

Publication Info. London ; New York : Routledge, 2006.
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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  658.8 M822M    Check Shelf
Description vi, 220 pages : illustrations ; 21 cm.
Series The Basics
Basics.
Bibliography Includes bibliographical references and index.
Contents What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.
Subject Marketing -- Management.
Marketing research.
Consumer behavior -- Research.
Export marketing -- Management.
Added Author Pareek, Niketh.
ISBN 0415380804 hardback
9780415380805 hardback
0415380790 paperback
9780415380799 paperback
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