| Description |
1 online resource (xiv, 431 pages). |
| Series |
Gale virtual reference library
|
| Note |
Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs. |
|
GMD: electronic resource. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
7-Eleven Inc. : bring your own cup day -- The ABSOLUT Company : ABSOLUT blank -- The adidas Group : the face of the marathon -- The Allstate Corporation : mayhem -- American Express Company : big break for small business -- Apple Inc. : Steve Jobs moment of silence -- Art Series Hotel Group : steal Banksy -- AT&T : up all night -- BBC Television : wonderful world -- BMW Group : BMW effcient dynamics sculpture -- Bundaberg rum : watermark -- Cadbury : sweeper -- Canal+ : the bear -- Canon USA Inc. : long live imagination--project imagin8ion -- Carrefour Brasil : Virou Grama -- Chipotle Inc. : cultivate--back to the start -- Chivas Brothers : here's to real friends--here's to big bear -- Cialis : basement/present -- CIL Paints : paint chip names for men -- The Clorox Company : bleachable moments "daddy" -- The Coca-Cola Company : open happiness--Santa's forgotten letters -- Columbia Sportswear Company : wim hof -- Converse Inc. : history made and in the making -- The Cosmopolitan of Las Vegas : let me go -- Craftsman : screw*d -- DC Entertainment : DC entertainment -- Dead Space 2 : your mom hates Dead Space 2 -- Deutsche Bank AG : Deutsche Bank BrandSpace -- DIRECTV : don't just watch tv. DIRECTV -- Doritos : the dip desperado -- Dos Equis : the most interesting man in the world -- Durex : vinyl -- Electronic Arts Inc. : is it real? -- ESPN : shake on it -- Facebook Inc. : things that connect us -- Family Care for Grassroots Community : the keyboard of isolation -- FedEx Corporation : EarthSmart : enchanted forest -- Fisher & Paykel : the social kitchen -- Foot Locker Inc. : sneakerpedia -- Fujifilm : the sect of wandering photographers -- Giant Manufacturing Company Australia : everyday rider sponsorships -- Google Chrome : the web is what you make it -- Greenpeace : a new warrior -- The Guardian : the three little pigs -- Harvey Nichols : walk of shame -- Heineken : star player -- Home Box Office Inc. : underdog -- Hot Wheels : Hot Wheels for real -- H&R Block : Detroit second look -- IBM Corporation : smarter cities art gallery -- IKEA : e-folder -- Intel Corporation : museum of me -- Intel Corporation i5 : the chase -- Investment Technology Group : decoding signal from noise -- Jameson : taste above all else--lost barrel -- Jim Beam Brands Company : bold choice--parallels -- Keep Australia Beautiful : the LITTLE committee -- Kia Motors America Inc. : share some Soul -- Kraft Foods Group, Inc. : you know you love it -- Land Rover : accelerator/positively charged -- Levi Strauss & Co. : Levi's legacy -- Magnum Ice Cream : red carpet arrival -- McDonald's : I love my McJob -- Mercedes-Benz : the invisible drive -- Metropole Orchestra : save an orchestra -- Microsoft Corporation : your very own personal PC store -- MillerCoors LLC : veterans promotion -- MTV Brasil : balloons -- National Audubon Society : birding the net -- Nestle Inc. : Butterfinger the 13th -- New York City Rescue Mission : underheard in New York -- Nike, Inc. : before and after -- Nike CTR360 : Nike 360 football boot -- Nokia : Nokia pure new typeface -- o.b .Tampons : a personal apology : just for you -- Old Spice : jungle wilderness -- Orange, France Telecom SA : hussars --- PepsiCo Inc. : bottle of light -- Peugeot : reaction time -- Philips Electronics North American Corporation : obsessed with sound -- Priceline.com : the Priceline negotiator lives -- Prius : Prius goes plural -- Prudential Financial Inc. : day one -- Qualcomm : bug circus generator -- Red Bull GmbH : Red Bull Amsterdam -- Samsung : the next big thing -- Scholz & Friends : me & friends -- Sears Holdings Corporation : heroes at home : a hero's song -- Skittles : touch the rainbow -- Sony Corporation : long live play -- TOTO Ltd. : toilet bike neo -- Toyota : backseat driver -- Troy Public Library : book burning party -- Twinings : the sea -- UNICEF : believe in zero -- Volkswagen Group of America : the bark side -- Warner Bros. : the dark knight rises -- Weetabix Ltd. : fuel for big days -- Xbox 360 : dust to dust -- The Zimbabwean : voiceless. |
| Summary |
A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "stories" by professors. |
| Note |
Description based on print version record. |
| Subject |
Advertising campaigns -- United States -- History -- 21st century.
|
|
Advertising campaigns -- History -- 21st century.
|
|
Marketing -- History -- 21st century -- Encyclopedias.
|
| Added Author |
Miskelly, Matthew, editor.
|
|
Gale Group.
|
| Added Title |
Encyclopedia of major marketing campaigns.
|
| Other Form: |
Print version: Encyclopedia of major marketing strategies. Detroit : Gale/Cengage Learning, 2013 9781414499215 (DLC) 2013011846 |
| ISBN |
9781414499222 (electronic book) |
|
1414499221 (electronic book) |
|
9781414499215 |
|
1414499213 |
|
