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Author Messaris, Paul.

Title Visual persuasion : the role of images in advertising / Paul Messaris.

Publication Info. Thousand Oaks, Calif. : Sage Publications, [1997]
©1997

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  659.1042 M583V    Check Shelf
Description xxii, 297 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 275-288) and index.
Contents A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
Subject Advertising -- Psychological aspects.
Visual communication.
Commercial art.
ISBN 0803972458 alkaline paper
0803972466 paperback alkaline paper
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