| Description |
272 pages : illustrations ; 27 cm |
| Note |
Includes index. |
| Contents |
The market potential of the kids market -- When do kids become consumers? -- Kids are better savers than their parents -- What do kids buy? -- Children's income: filling the piggy-bank -- Little naggers with growing responsibility -- Kids' influence on parents' spending -- Tomorrow's customers today -- Barriers to understanding the kids market -- Children's favorite stores -- What kids know about pricing -- Advertising to children: pervasive, perturbing, propelling -- Kid-targeted promotions: why they work so well -- Public relations for kids: talking instead of shouting -- Kids' clubs: a one-to-one relationship -- Kids' packaging: overlooking the end user -- Brands: kids' best friends -- Successful kids' products and services: satisfying kids and their parents -- Researching the kids market: hard work, questionable results -- The kids market doesn't end at U.S. borders. |
| Subject |
Young consumers -- United States.
|
|
Marketing research -- United States.
|
| ISBN |
0967143918 |
|
