| Description |
xiii, 236 pages ; 24 cm |
| Note |
Includes bibliographical references and index. |
| Contents |
The Small Business: You are a Very Big Part of America -- Why? Tough Questions, Tough Decisions -- Crucial Numbers -- Concentric Circles -- Getting Visible -- Bringing in Business -- The Craft of Persuasion -- Relationships -- Vulnerabilities -- The Power of Email -- The Right Way to Use Social Media -- Power Tools -- Your Team -- Eyes Wide Open -- Epilogue: When to Abandon the Dream? |
| Summary |
"Part uplifting narrative and part instructional manual, Small Business Revolution explains how SMBs can endure a recession and remake themselves for a post-pandemic marketplace. Using examples from the award-winning TV show of the same name and from Deluxe's 4.5 million customers, entrepreneurs and small business owners will learn how to manage cash flow in a recession, navigate payroll costs in a turbulent time, adjust to new customer buying experiences, embrace new revenue and marketing channels, and engage and leverage their community to build back stronger than ever"-- Provided by publisher. |
| Subject |
Small business -- Management.
|
|
Small business -- Finance.
|
|
Small business -- Growth.
|
|
Small business -- Finance. (OCoLC)fst01121265
|
|
Small business -- Growth.
(OCoLC)fst01121290
|
|
Small business -- Management.
(OCoLC)fst01121306
|
| Added Author |
John Wiley & Sons, publisher.
|
| Other Form: |
Online version: McCarthy, Barry C. Small business revolution Hoboken, New Jersey : Wiley, [2021] 9781119802655 (DLC) 2021034369 |
| ISBN |
9781119802648 (hardback) |
|
1119802644 (hardback) |
|
9781119802655 (adobe pdf) |
|
9781119802662 (epub) |
|
