Originally published in Harvard Business Review in May 2014. Reprint #R1405C.
Summary
"Managers often lack a clear understanding of what changes they could make to bring out the best in their employees. Here, the authors of the bestselling Blue Ocean Strategy offer a solution: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the organization to start doing them."--Back cover.
