Edition |
First edition. |
Description |
268 pages ; 25 cm |
Note |
"A Currency book" -- T.p. verso. |
Contents |
Starting up (where ideas come from and how to test them in the marketplace) -- My first catalog (the nuts and bolts of launching a mail-order business) -- If you build it, they will buy it (how to buy or manufacture your product) -- Asking for help (the ten commandments of combining a new business with a new family) -- The toddler years: my company learns to walk (getting the hang of cash flow, credit, publicity, technology, taxes, you name it) -- Franchising takes us |
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forward (everything you need to know about franchising but didn't know whom to ask) -- Growing pains (how to raise money and keep the cash flowing) -- Managing chaos (how to handle disasters and other unforeseeable crises--count on them!) -- Getting to yes (the art of negotiating) -- Going public (IPOs, the street, a private jet, and realizing your dream). |
Subject |
Mail-order business -- United States.
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Home-based businesses -- United States.
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Women-owned business enterprises -- United States.
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Businesswomen -- United States.
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Added Title |
Mothers work |
ISBN |
0385495900 |
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0385485919 |
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