| Edition |
First edition. |
| Description |
xviii, 251 pages : illustrations ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 239-241) and index. |
| Contents |
Field notes from the commercial wilderness -- The new model for consumer relevancy -- Would I lie to you? : the overrated importance of lowest price -- I can't get no satisfaction : service with a smile? -- I still haven't found what I'm looking for : access, physical and psychological -- Why "good" is good enough : choice and the issue of product bandwidth -- Do you really get me? : the experience factor -- Making consumer relevancy work -- Supply-chain realities -- Consumer relevancy and the future. |
| Subject |
Marketing research -- Case studies.
|
|
Consumer behavior -- Case studies.
|
|
Shopping -- Case studies.
|
| Added Author |
Mathews, Ryan.
|
| ISBN |
0609608207 |
|
