| Edition |
First U.S. edition. |
| Description |
vi, 328 pages : illustrations ; 25 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- The Curse of Cassandra -- PART ONE. Hard Messengers -- 1 Socio-Economic Position -- Fame, Fortune and Being Recognised without Being Recognised -- 2 Competence -- Expertise, Experience and Why Potential Beats Reality -- 3 Dominance -- Power, Superiority and When Command Trumps Compassion -- 4 Attractiveness -- Cute Babies, Beauty Taxes and the Upsides of Averageness -- PART TWO. Soft Messengers -- 5 Warmth -- Likeable Leaders, Humble Servants and When Cooperation Defeats Conflict -- 6 Vulnerability -- Self-Disclosures, Identifiable Victims and How Openness Can Unlock Closed Minds -- 7 Trustworthiness -- Core Principles, Conflicts of Interest and Those Who Are as Faithful as Their Options -- 8 Charisma -- Vision, Surgency and the Mystery of Magnetism -- ConclusionListening... Believing... Becoming . |
| Subject |
Communication.
|
|
Influence (Psychology)
|
|
PSYCHOLOGY / General.
|
|
Communication. (OCoLC)fst00869952
|
|
Influence (Psychology) (OCoLC)fst00972486
|
| Added Author |
Marks, Joseph, author.
|
| ISBN |
1541724380 (hardcover) |
|
9781541724389 (hardcover) |
|
