| Description |
xxii, 244 pages : illustrations, map ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Real-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens. |
| Subject |
Internet marketing.
|
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Social media.
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Online social networks.
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Marketing.
|
| Added Author |
Thompson, Teri.
|
| ISBN |
9780071752633 alkaline paper |
|
0071752633 alkaline paper |
|
