| Description |
256 pages ; 22 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
What others say -- The battle lines are drawn -- The power of small -- Moments of truth: can you cut it? -- The plan of attack -- Empowering your employees -- Building and maintaining your brand -- Your customers and effective sales -- Get a grip on cash: financial management -- Relentless innovation and vision -- Putting it all together -- Addendum A: Where to go for more information -- Addendum B: Sample business plan. |
| Summary |
This volume takes readers inside the minds of successful entrepreneurs as they fend off corporate giants such as Wal-mart and Home Depot. The authors show that in spite of the mega-sized competition's deep pockets, massive advertising budgets, and suppliers that court them every step of the way, small businesses can adapt in order to battle -- and beat -- the "Big Box" and chain competition. They argue that small businesses that capitalize on their agility, adaptability, customer service, and credibility can definitely win the battle against Big Box. Small business owners -- from the ordinary guy who owns the corner café to the extraordinary entrepreneur who creates a world dominate corporation -- share their insights on the keys to building and sustaining a successful niche company. |
| Subject |
Small business -- Management.
|
|
Market segmentation -- Management.
|
|
New business enterprises -- Management.
|
|
Market segmentation -- Management.
(OCoLC)fst01010142
|
|
New business enterprises -- Management.
(OCoLC)fst01036850
|
|
Small business -- Management.
(OCoLC)fst01121306
|
| Added Author |
Marks, Susan J.
|
| Added Title |
Niche companies can outmaneuver giant competitors |
| ISBN |
9781601630285 (pbk.) |
|
160163028X (pbk.) |
|
