Introduction -- About the author -- The basics -- First things first -- How people search, shop, and buy online -- The art of the keyword -- Keyword alignment on the path to purchase -- The keyword discovery process -- Grouping and themeing to complete the keyword list -- Location, location, location -- Seasonality -- Writing your ad text -- After the click -- Bidding and budgeting -- Account deployment -- The care and feeding of your search engine marketing campaign -- Hiring help -- SEO-search engine optimization.
Summary
'The Findability Formula' is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business.
