| Description |
x, 245 pages : illustrations ; 24 cm |
| Series |
Business book summary |
|
Business book summary.
|
| Note |
Includes index. |
| Contents |
Converge = marketing + technology -- The collision of media, technology, and creativity -- Next-generation storytelling -- Data-driven experiences -- The cloud -- Marketing is commerce, commerce is marketing -- Media -- Ubiquitous computing -- The road map -- Creating a religion around convergence -- How to change your organizational structure -- How to change your processes -- Achieving convergence through agile methodology. |
| Summary |
Bob Lord and Ray Velez of Razorfish - the all-media, cutting-edge advertising agency - offer a clear description of the effects of today's collision of marketing and technology. They explain the challenges and opportunities inherent in a transformed world of business. Razorfish has profited from and at times even driven the current techno-media wave of change in both technology and media. The authors' ideas are valuable, but not ahead of the curve. They discuss what is already well underway, rather than predicting coming changes. getAbstract recommends their keen assessment of the complex status quo to those who need to understand it better and to those considering change, involved in marketing or shaping corporate messages. |
| Subject |
Business.
|
|
Marketing.
|
|
Technological innovations.
|
|
Business. (OCoLC)fst00842262
|
|
Marketing. (OCoLC)fst01010167
|
|
Technological innovations. (OCoLC)fst01145002
|
| Added Author |
Velez, Ray, 1960-
|
| Other Form: |
Online version: Lord, Bob, 1963- Converge. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] 9781118632246 (DLC) 2013004674 |
| ISBN |
9781118575529 (cloth) |
|
1118575520 (cloth) |
|
9781118632246 (ebk) |
|
9781118632222 (ebk) |
|
9781118632093 (ebk) |
|
1118632249 (ebk) |
|
