Principles of management -- Towards the virtual organization -- The creative organization -- Corporate governance -- Managing diversity -- Corporate acquisitions and mergers -- Risk management -- Managing in the not-for-profit sector -- Corporate culture and competitive advantage -- Customer first--a strategy for quality service -- Using information systems -- Outsourcing -- Total quality management -- Benchmarking -- Standards and certification -- The environment --
Sources of finance -- Capital project evaluation -- The annual accounts -- Working capital and management ratios -- The nature of costs -- Budgetary control -- Marketing planning -- Marketing research -- Database marketing -- Information systems and customer management -- Relationship marketing -- Brand management -- Services marketing -- Sales promotion -- Pricing -- Distribution channels -- Overseas marketing -- Direct mail -- Sales force management -- Managing
research and development -- Design management: a product focus -- Concurrent engineering -- Planning for production -- Production control -- Industrial engineering -- Quality assurance, control and improvement -- Project management and organization -- Project planning and control -- International trade -- Distribution: the total cost-to-serve -- Purchasing principles and practices -- Partnership sourcing -- Managing contractors -- Just-in-time supplies -- Warehouse
operations -- Company law -- Contracts between companies -- European legislation -- Corporate relations -- Intellectual property rights -- Facilities management -- Security -- Recruitment and selection -- Managing the flexible work-force -- Pay structures and systems -- Occupational health and safety -- Training -- Developing effective managers -- Coaching and mentoring -- Employee communications -- Time management and personal organization -- Negotiating -- Teamworking
-- Communicating -- Influencing -- The holistic manager.