Title Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale.

Publication Info.

Chicago : ALA TechSource, an imprint of the American Library Association, 2013.

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Location	Call No.	Status
Rocky Hill - Downloadable Materials	EBSCO Ebook	Downloadable
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Description	1 online resource (x, 224 pages) : illustrations.
Series	Lita guide
	LITA guides.
Bibliography	Includes bibliographical references and index.
Contents	Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms and concepts -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
Note	Print version record.
Summary	Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting.
Subject	Library Web sites -- Management.
	Library Web sites -- Statistical methods.
	Web usage mining.
	Library statistics.
	Statistics as Topic -- methods.
	Computer Communication Networks -- utilization.
	Information Systems -- utilization.
	Data Interpretation, Statistical.
	Library Web sites -- Management. Library Web sites -- Statistical methods. Web usage mining. Library statistics.
	LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
Added Author	McHale, Nina, author.
	Library and Information Technology Association (U.S.)
Other Form:	Print version: Farney, Tabatha. Web analytics strategies for information professionals 9781555708979 (DLC) 2012044515 (OCoLC)823014044
ISBN	9781555709549 (electronic bk.)
	1555709540 (electronic bk.)
	9781555709556 (electronic bk.)
	1555709559 (electronic bk.)

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Title Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale.

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