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Bestseller
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Author Levy, Andrew, author

Title Secrets of Success In Brand Licensing : Chinese Version.

Publication Info. Luton : Andrews UK, 2011.

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Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Description 1 online resource (206 pages)
data file rda
Note Print version record.
Summary Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, get ...
Subject Brand name products -- Valuation -- Management.
Intangible property -- Valuation -- Management.
BUSINESS & ECONOMICS -- Public Relations.
Brand name products -- Valuation -- Management. (OCoLC)fst00837905
Intangible property -- Valuation -- Management. (OCoLC)fst00975498
Other Form: Print version: Levy, Andrew. Secrets of Success In Brand Licensing : Chinese Version. Luton : Andrews UK, ©2011 9781780920733
ISBN 9781780920757 (electronic bk.)
178092075X (electronic bk.)
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