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LEADER 00000cam  22000004a 4500 
001    ocm73742461 
003    OCoLC 
005    20070515134449.0 
008    061013s2007    mauac    b    001 0 eng   
010      2006033833 
020    9780618785919 
020    0618785914 
035    (OCoLC)73742461 
035    (Sirsi) i9780618785919 
040    DLC|beng|cDLC|dBAKER|dBTCTA|dGK8|dC#P|dGUG 
049    olay 
050 00 HF5415|b.L477 2007 
082 00 658.8|222 
100 1  Levinson, Jay Conrad. 
245 10 Guerrilla marketing :|beasy and inexpensive strategies for
       making big profits from your small business /|cJay Conrad 
       Levinson ; with Jeannie Levinson and Amy Levinson. 
250    Fourth edition, Completely updated and expanded edition. 
264  1 Boston :|bHoughton Mifflin,|c2007. 
300    xii, 368 pages ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages [343]-356) and 
       index. 
505 0  The guerrilla approach -- What is guerrilla marketing 
       today? -- The need for guerrilla marketing -- The sixteen 
       monumental secrets of guerrilla marketing -- Developing a 
       guerrilla marketing plan -- Developing truly creative 
       marketing -- Selecting the most lethal marketing methods -
       - Secrets of saving marketing money -- Research : the 
       starting point of a guerrilla marketing campaign -- 
       Minimedia marketing -- Truths about minimedia marketing --
       Maximedia marketing -- Guerrilla-style maximedia marketing
       -- New-media marketing -- E-media marketing -- Info-media 
       marketing -- Human-media marketing -- Nonmedia marketing -
       - The nature of the guerrilla -- Guerrilla company 
       attributes -- Guerrilla company attitudes -- Guerrilla 
       marketing psychology -- The 200 weapons of guerrilla 
       marketing -- Acknowledgements -- Informational arsenal for
       guerrillas -- Index. 
650  0 Marketing. 
650  0 Small business|xManagement. 
650  0 Advertising. 
700 1  Levinson, Jeannie. 
700 1  Levinson, Amy. 
856 41 |3Table of contents only|uhttp://www.loc.gov/catdir/toc/
       ecip073/2006033833.html 
856 41 |uhttp://www.loc.gov/catdir/toc/ecip073/2006033833.html
       |3Publisher description 
856 42 |3Publisher description|uhttp://www.loc.gov/catdir/
       enhancements/fy0702/2006033833-d.html 
856 42 |uhttp://www.loc.gov/catdir/enhancements/fy0702/2006033833
       -d.html 
914    MID.b17184903 
938    Baker & Taylor|bBKTY|c14.95|d11.21|i0618785914|n0006992051
       |sactive 
994    02|bGUG 
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