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Author Levinson, Jay Conrad.

Title Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.

Publication Info. Boston : Houghton Mifflin, 2007.

Copies

Location Call No. Status
 Bloomfield, Prosser Library - Adult Department  658.8 LEV    Storage
 Bristol, Main Library - Non Fiction  658.8 L578    Check Shelf
 Enfield, Main Library - Adult Department  658.8 LEV    Check Shelf
 Glastonbury, Welles-Turner Memorial Library - Adult Department  658.8 LEVINSON    Check Shelf
 Mansfield, Main Library - Adult Nonfiction  658.8 LEVINSON    Check Shelf
 Marlborough, Richmond Memorial Library - Adult Department  658.8 LEVINSON    Check Shelf
 Middletown, Russell Library - Adult Nonfiction  658.8 LEV    Check Shelf
 Newington, Lucy Robbins Welles Library - Adult Department  658.8 LEVINSON    Check Shelf
 South Windsor Public Library - Non Fiction  658.8 LEVINSON    Check Shelf
 Wethersfield Public Library - Non Fiction  SMALL BUSINESS 658.8 LEVINSON    Check Shelf
Edition Fourth edition, Completely updated and expanded edition.
Description xii, 368 pages ; 23 cm
Bibliography Includes bibliographical references (pages [343]-356) and index.
Contents The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
Subject Marketing.
Small business -- Management.
Advertising.
Added Author Levinson, Jeannie.
Levinson, Amy.
ISBN 9780618785919
0618785914
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