| Description |
1 online resource (1 video file (approximately 53 min.)) : sound, color |
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digital rda |
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video file rda |
| Access |
Digital content provided by hoopla. |
| Credits |
Directed by Jimmy Leipold. |
| Cast |
Interviewees: Stuart Evan, historian; Chris Hedges, journalist; Shelley Spector, founder Museum of Public Relations, NY; Noam Chomsky, professor emeritus MIT; David Miller, sociologist; Larry Tye, Bernays' biographer; Anne Bernays, Edward Bernays' daughter. |
| Summary |
PROPAGANDA: THE MANUFACTURE OF CONSENT is a revealing documentary about how public relations grew out of wartime propaganda-and a portrait of one of the key architects of the field, Edward Bernays. The nephew of Sigmund Freud, Bernays refined the techniques used so successfully during the war to sell products to consumers, and ultimately to sell capitalism itself to workers. Public relations was also critical in building support for the New Deal, and in the pushback against it from the National Association of Manufacturers, which created materials including films aimed at children on the glories of manufacturing. Featuring Noam Chomsky, Chris Hedges, Public Relations Museum co-founder Shelley Spector, historian Stuart Ewen, sociologist David Miller, and Bernays' daughter Anne, PROPAGANDA offers an insightful look into the development of public relations techniques, and how they continue to affect us today. |
| Audience |
Not rated. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Bernays, Edward L., 1891-1995.
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Propaganda -- United States -- History -- 20th century.
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Public relations -- United States.
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Advertising -- Psychological aspects.
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| Added Author |
Leipold, Jimmy, director.
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Gènevaux, Anne, producer.
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| Added Title |
hoopla (Digital media service)
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| Music No. |
MWT15044121 |
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