| Edition |
First edition. |
| Description |
252 pages ; 25 cm |
| Contents |
Crisis as a state of nature -- Stop digging -- Do no harm -- Discipline -- Credibility -- Playing to win -- Commandment I : full disclosure -- Commandment II : speak to your core audience -- Commandment III : don't feed the fire -- Commandment IV : details matter -- Commandment V : hold your head high -- Commandment VI : be straight about what you know, what you don't know, and what you are going to do to fix the problem -- Commandment VII : respond with overwhelming force -- Commandment VIII : First in, first out -- Commandment IX : no swiftboating -- Commandment X : they dissemble, you destroy -- The damage control survival kit -- The user's manual. |
| Note |
Includes index. |
| Subject |
Marketing -- Management.
|
|
Crisis management.
|
| Added Author |
Fabiani, Mark.
|
|
Guttentag, William.
|
| ISBN |
9780230341807 hardback $27.00 |
|
0230341802 hardback |
|
