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008 150828s2012 xx eo 000 0 eng d
020 9781601387370|q(e-pub)
024 3 9781601387370
040 CtWfDGI|beng|erda|cCtWfDGI
050 4 HF5415.1265
082 04 659.14/4|223
100 1 Lambert, Larisa,|d1968-
245 14 The Complete Guide to Google AdWords :|bSecrets,
Techniques, and Strategies You Can Learn to Make Millions
/|cLarisa Lovelady.
264 1 [Place of publication not identified] :|bAtlantic
Publishing Group Inc.,|c2012.
264 4 |c©2012
300 1 online resource (288 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
506 Access limited to subscribing institutions.
520 Google AdWords, when it launched in 2002 signaled a
fundamental shift in what the Internet was for so many
people and businesses. What was once before a concept that
could, technically be profitable, had seemingly overnight
become a massive cash opportunity for millions, providing
the worlds largest search databases in Google with more
than 75 percent of Internet searches through their
technology according to Pew Computer Research. Thats
millions upon millions of visitors every day searching for
keywords that may describe your business. For that reason
alone, learning and understanding how Google AdWords
operates and how it can be optimized for maximum exposure,
boosting click through rates, conversions, placement, and
selection of the right keywords, can be the key to a
successful online business. This book was written for
every business owner who has taken to the Internet in an
attempt to market and promote their business through
search and content advertising. The keys to success lie in
understanding how these services truly work. In this book
you will learn about the old methods of direct marketing
and why, despite their lack of detail and time consumption,
they worked so well. You will then learn how Google
AdWords has revolutionized the industry, changing the very
definition of direct marketing. You will learn the top
advertising strategies used by firms and businesses around
the world and how you can write an ad that captures the
most possible attention. You will learn how to research
keywords, choose a niche in which to market, and then sign
up for AdWords and start posting ads. Learn what click
through rates, conversion rates, ROI, and CPC are and why
they are so vital to the performance of your ad campaign.
The worlds top AdWords gurus were consulted for this guide,
providing their insight into the best ways to write and
present information to your target demographic in a short
ad. You will learn how to use every tool provided by
Google and a few more not provided by them to research and
create your ads and then why things like split testing and
demographic research are the fundamental things every
business owner must do to succeed. You will finally learn
what it takes to become certified in Google AdWords and to
start using your knowledge of this revolutionary
advertising system to start working as a top paid
consultant. Anyone with a business or a great idea who has
ever wanted to reach their customers directly and easily
needs to read this book and start learning today how
Google AdWords can change your advertising methods
forever.
538 System requirements: Adobe Digital editions.
588 0 Print version record.
630 00 Google AdWords.
650 0 Internet marketing.
650 7 COMPUTERS / Internet / General.|2bisacsh
655 0 Electronic books.
776 08 |iPrint version:|aLambert, Larisa, 1968-|tComplete guide
to Google AdWords.|dOcala, Fla. : Atlantic Pub. Group,
c2011.|z9781601383181|w(DLC) 2010033250
914 frd00005090
