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Book
Author
Lakhani, Dave, 1965-
Title
Persuasion : the art of getting what you want / Dave Lakhani.
Publication Info.
Hoboken, N.J. : John Wiley & Sons, 2005.
Connect to
Connect to http://www.loc.gov/catdir/toc/ecip058/2005005163.html
Copies
Location
Call No.
Status
Granby, Main Library - Adult
303.3 LAK
Check Shelf
Description
pages cm
Bibliography
Includes bibliographical references and index.
Contents
Manipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion.
Subject
Persuasion (Psychology)
ISBN
0471730440: $24.95
24.95
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