| Description |
xi, 287 pages : illustrations (black and white) ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards takes a hard look at the multibillion-dollar beauty industry, which promotes unrealistic beauty standards, perpetuates gender stereotypes, and uses sexual objectification to sell products. The book is divided into four parts. Part 1 explores the global beauty industry, traces the cultural history of cosmetics, examines the regulatory climate of the cosmetics industry, and profiles the beauty consumer. Part 2 investigates the pervasiveness and persistence of the feminine beauty ideal, explores the globalization of Western standards of beauty, analyzes the myth-making power of beauty advertising, and decodes archetypal and stereotypical portrayals of women in beauty ads. Part 3 investigates the decorative and sexual depictions of women in beauty advertising and analyzes the power of celebrity beauty endorsements. Part 4 looks at the interplay between images of physical perfection in advertising messages and the surge in body modification and enhancement"-- Provided by publisher. |
| Subject |
Cosmetics industry -- Social aspects.
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Feminine beauty (Aesthetics) -- Social aspects.
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Beauty, Personal -- Social aspects.
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Beauty culture -- Social aspects.
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Beauty, Personal -- Social aspects.
(OCoLC)fst00829405
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| Other Form: |
Online version: Laham, Martha, Made up Lanham, Maryland : Rowman & Littlefield, 2020. 9781538138052 (DLC) 2020003494 |
| ISBN |
9781538138045 (hardcover) |
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1538138042 (hardcover) |
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9781538138052 (electronic book) |
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