Skip to content
You are not logged in |Login  
     
Limit search to available items
Book Cover
book
BookBook
Author Kotler, Philip.

Title Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.

Publication Info. New York : American Management Association, [2009]
©2009

Copies

Location Call No. Status
 West Hartford, Noah Webster Library - Non Fiction  658 KOTLER    Check Shelf
Edition First edition.
Description xiii, 206 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages [191]-200) and index.
Contents The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
Subject Marketing.
Management.
Business cycles.
Globalization.
Marketing.
Leadership.
Economics.
Commerce -- organization & administration.
Added Author Caslione, John A.
ISBN 9780814415214
0814415210
-->
Add a Review