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Book Cover
Bestseller
BestsellerE-Book
Author Knights, Kieran.

Title Strategic planning in public relations : a practical guide / Kieran Knights.

Publication Info. London : Thorogood, 2009.

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Edition 2nd ed.
Description 1 online resource (vi, 73 pages) : illustrations.
Series Thorogood special briefing
Thorogood special briefing.
Summary This essential Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.
Contents The author; Cover; Contents; Chapter 1 What is strategic planning and why do we need it?; Chapter 2 The strategic planning process; Chapter 3 Getting out what you put in; Chapter 4 Understanding your audience; Chapter 5 Ensuring creativity lives up to the planning promise; Chapter 6 Measurement and evaluation as a planning tool; Chapter 7 Media Planning; Chapter 8 The pleasure of planning; Appendix Useful telephone numbers and website addresses.
Note Print version record.
Subject Public relations -- Planning -- Handbooks, manuals, etc.
Business.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Public relations -- Planning. (OCoLC)fst01082912
Genre/Form Handbooks and manuals. (OCoLC)fst01423877
ISBN 9781854187154 (electronic bk.)
1854187155 (electronic bk.)
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