LEADER 00000cam  2200493 i 4500 
001    ocn994315355 
003    OCoLC 
005    20180709065935.1 
008    180504s2018    nyu           000 0 eng   
010      2018020079 
019    1038017026 
020    9780062673046|q(hardcover) 
020    0062673041|q(hardcover) 
035    (OCoLC)994315355|z(OCoLC)1038017026 
040    DLC|beng|erda|cDLC|dOCLCO|dJQW|dFM0|dYDX|dOCLCO|dPNX|dDAD
       |dTXKYL|dOCLCF 
042    pcc 
049    CKEA 
050 00 G70.212|b.K545 2018 
082 00 338.7/61526|223 
084    BUS077000|aBIO003000|aTEC048000|2bisacsh 
100 1  Kilday, Bill,|eauthor. 
245 10 Never lost again :|bthe Google mapping revolution that 
       sparked new industries and augmented our reality /|cBill 
       Kilday. 
250    First edition. 
264  1 New York, NY :|bHarperBusiness,|c[2018] 
300    xvi, 347 pages ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
505 00 |gWHERE ARE WE GOING?: THE START-UP YEARS.|tThe Superman 
       thing --|tPowers of ten --|tThe green folder --|tOut of 
       gas --|tSituation room --|tBehind the curtain --|tSeries B
       or Series G? --|gRECALCULATING: THE GOOGLE YEARS.|tFeeling
       lucky -- Table for 33 --|tA friendly wager in Building 41 
       --|tLaunching Google Maps mania --|tSparking a new 
       industry --|tHello, Google Earth --|tDashboard for the 
       planet --|tYou: a blue dot --|tOkay , Google, where am I? 
       --|tStreet cred --|t4,000 lattes --|tGoogle's new eye in 
       the sky --|tProject Ground Truth --|tMoonshot complete. 
       Now on to Mars --|gEpilogue:|tDid you get one? 
520    "Never Lost Again chronicles the evolution of mapping 
       technology--the "overnight success twenty years in the 
       making." Bill Kilday takes us behind the scenes of the 
       tech's development, and introduces to the team that gave 
       us not only Google Maps but Google Earth, and most 
       recently, Pokémon GO. He takes us back to the beginning to
       Keyhole--a cash-strapped startup mapping company started 
       by a small-town Texas boy named John Hanke, that nearly 
       folded when the tech bubble burst. While a contract with 
       the CIA kept them afloat, the company's big break came 
       with the first invasion of Iraq; CNN used their technology
       to cover the war and made it famous. Then Google came on 
       the scene, buying the company and relaunching the software
       as Google Maps and Google Earth. Eventually, Hanke's 
       original company was spun back out of Google, and is now 
       responsible for Pokémon GO and the upcoming Harry Potter: 
       Wizards Unite. Kilday, the marketing director for Keyhole 
       and Google Maps, was there from the earliest days, and 
       offers a personal look behind the scenes at the tech and 
       the minds developing it. But this book isn't only a look 
       back at the past; it is also a glimpse of what's to come. 
       Kilday reveals how emerging map-based technologies 
       including virtual reality and driverless cars are going to
       upend our lives once again. Never Lost Again shows us how 
       our worldview changed dramatically as a result of vision, 
       imagination, and implementation. It's a crazy story. And 
       it all started with a really good map."--Amazon.com. 
630 00 Google Maps. 
630 07 Google Maps.|2fast|0(OCoLC)fst01403642 
650  0 Maps|xComputer network resources. 
650  0 Geographic information systems|xSocial aspects. 
650  0 Digital mapping. 
650  0 Internet in cartography. 
650  7 BUSINESS & ECONOMICS / Corporate & Business History.
       |2bisacsh 
650  7 BIOGRAPHY & AUTOBIOGRAPHY / Business.|2bisacsh 
650  7 TECHNOLOGY & ENGINEERING / Cartography.|2bisacsh 
650  7 Geographic information systems|xSocial aspects.|2fast
       |0(OCoLC)fst00940442 
650  7 Maps|xComputer network resources.|2fast
       |0(OCoLC)fst01008731 
914    MID.b25867817 
994    92|bCKE