1. The why's and how's of trust -- 2. The mindset change -- 3. Building on existing social norms -- 4. Working as a team with the state.
Using examples from Brazil, China, India, Mexico and elsewhere, this book shows how entrepreneurs can build on existing customs and practices instead of trying to push against them. He highlights the role new technologies can play (but cautions that these are not panaceas), and explains how entrepreneurs can find dependable partners in national and local governments to create impact at scale.