Includes bibliographical references (pages 225-243) and index.
Contents
Series Foreword / Robert E. Denton, Jr. -- 1. Introduction: The Unique Rhetorical Situation of the Presidential Primary -- 2. Primary Rules and Their Impact on Communication -- 3. Speeches and Debates for Dozens ... and Millions -- 4. Advertising in a Multi-Candidate Field -- 5. Through Media Eyes In the Pre-Television Era: News Media Shaping of the Primaries, 1912-1952 -- 6. Through Media Eyes in the Age of Television: News Media Shaping of the Primaries, 1972-1992 -- 7. Communication Patterns in Presidential Primaries, 1912-2000: Knowing the Rules of the Game.
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Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
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Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
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digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL