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Author Kaufman, Josh.

Title The personal MBA : master the art of business / Josh Kaufman.

Imprint New York, N.Y. : Portfolio/Penguin, 2012.

Copies

Location Call No. Status
 South Windsor Public Library - Non Fiction  650 KAUFMAN    Check Shelf
Edition Rev. and expanded.
Description xviii, 446 pages ; 22 cm
Bibliography Includes bibliographical references and index.
Contents Why read this book? -- Value creation -- Marketing -- Sales -- Value delivery -- Finance -- The human mind -- Working with yourself -- Working with others -- Understanding systems -- Analyzing systems -- Improving systems.
Summary Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBAdistills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
Subject Management.
Management -- Study and teaching.
Business.
Commerce.
Business. (OCoLC)fst00842262
Commerce. (OCoLC)fst00869279
Management. (OCoLC)fst01007141
Management -- Study and teaching. (OCoLC)fst01007234
ISBN 9781591845577
1591845572
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