Title The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

Publication Info.

London ; Sterling, VA. : Kogan Page, 2004.

Copies

Location	Call No.	Status
University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location	658.8343 K17N	Check Shelf

Edition	Third edition.
Description	xiv, 497 pages ; 25 cm
Note	Rev. ed. of: Strategic brand management. 1994?
Bibliography	Includes bibliographical references (pages [471]-483) and index.
Contents	Rev. ed. of: Strategic brand management. [1994?], c1992.
Subject	Brand name products -- Management.
Added Author	Kapferer, Jean-Noël. Strategic brand management.
ISBN	0749442832

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