| Description |
1 online resource (140 pages : illustrations). |
| Series |
Food service professional guide to ; 3 |
|
Food service professionals guide to ; 3.
|
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Customers for Life -- Take Care of Your Guests -- And Your Sales Will Take Care of Themselves! -- Guest Expectations -- The Specifics -- Delight Your Guests -- Show Your Customers that You Care -- Offer Something Extra -- Create a Loyal Patron Program (LPP) -- Extra Tips for Converting Casual Customers Into Loyal Patrons -- Marketing the Menu -- Food/Menu Marketing -- Beverage/Menu Marketing -- Menu Presentation -- Menu Adaptations -- Menu Service Options -- Your Staff is Your Best Asset -- Hiring -- Your Staff Determines the Success of Your Restaurant -- Training Your Staff to Sell -- Keep Staff Informed -- Extra Tips for Making the Most of Your Staff -- Encourage Servers to Anticipate Customers' Needs -- The Competition -- Stay One Step Ahead -- Evaluate Your Restaurant's Performance -- Provide Hospitality -- Not Just Service -- How to Handle Complaints Better Than the Competition -- Discounts -- Promoting Your Restaurant -- Word of Mouth -- Getting to Know Your Guests -- Market Yourself and Your Restaurant -- Exceptional Service -- One of Your Best Marketing Tools -- Happy Hour -- Lunch-Hour Opportunities -- Special Occasions -- Promotions, Promotions, Promotions -- Create a Fun "Event" -- Marketing Your Restaurant to Kids, Parents and Families -- Kid-Friendly Ideas -- A Space of Their Own -- Using the School -- External Marketing -- Your Restaurant is Different -- Get the Message Across! -- External Marketing -- Advertising Essentials -- Advertising Specifics -- Technology -- Sales Materials -- Create a Mailing List -- Extra Tips for External Marketing -- Publicity -- Holiday Festivities and Special Occasions -- Other Unusual Occasions -- Miscellaneous (But Marvelous) Marketing Tips! -- Future Success. |
| Local Note |
EBSCOhost Small Business Reference Center |
| Subject |
Hospitality industry -- Marketing.
|
|
Advertising -- Hospitality industry.
|
|
Advertising -- Hospitality industry.
(OCoLC)fst00797659
|
|
Hospitality industry -- Marketing.
(OCoLC)fst00961149
|
| ISBN |
0910627134 (paperback : alkaline paper) |
|
9780910627139 (paperback : alkaline paper) |
|
9781601380999 (e-book) |
|
1601380992 |
|
