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Author Jolles, Robert L., 1957-

Title How to change minds : the art of influence without manipulation / Rob Jolles.

Publication Info. San Francisco : Berrett-Kohler Publishers, [2013]

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Edition 1st ed.
Description 1 online resource (xxi, 185 pages) : illustrations.
Series A BK business book
BK business book.
Note Includes index.
Print version record.
Summary Persuade, don't push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice -- illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories -- will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.
Contents Changing minds, changing lives -- Inside the minds of those you are changing -- Establishing trust -- The blueprint for changing minds -- Committing to change -- Initiating change -- "I object!" -- How to change your mind.
Subject Selling -- Psychological aspects.
Change (Psychology)
Decision making -- Psychological aspects.
Influence (Psychology)
Selling -- Psychological aspects.
Change (Psychology)
Decision making -- Psychological aspects.
Influence (Psychology)
PSYCHOLOGY -- Social Psychology.
BUSINESS & ECONOMICS -- Motivational.
Change (Psychology) (OCoLC)fst00852062
Decision making -- Psychological aspects. (OCoLC)fst00889058
Influence (Psychology) (OCoLC)fst00972486
Selling -- Psychological aspects. (OCoLC)fst01112040
Selling / Psychological aspects.
Change (Psychology)
Decision making / Psychological aspects.
Influence (Psychology)
Genre/Form Electronic books.
Other Form: Print version: Jolles, Robert L., 1957- How to change minds. 1st ed. San Francisco : Berrett-Kohler Publishers, [2013] 9781609948290 (DLC) 2013009364 (OCoLC)813920384
ISBN 9781609948306 (electronic bk.)
1609948300 (electronic bk.)
9781609948313 (electronic bk.)
1609948319 (electronic bk.)
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