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Author Johnson, Christopher, 1963 October 12-

Title Microstyle : the art of writing little / Christopher Johnson.

Publication Info. New York : W. W. Norton & Co., [2011]
©2011

Copies

Location Call No. Status
 East Hartford, Raymond Library - Adult Department  808.042 JOHNSON    Check Shelf
 Mansfield, Main Library - Adult Nonfiction  808 JOHNSON    Check Shelf
 Middletown, Russell Library - Adult Nonfiction  808.042 JOH    Check Shelf
Edition 1st ed.
Description viii, 246 pages : illustrations ; 22 cm
Note Includes index.
Summary A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Subject English language -- Style.
English language -- Rhetoric.
ISBN 9780393077407 (hardcover)
0393077403 (hardcover)
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