| Description |
xv, 250 pages ; 24 cm |
| Note |
Includes index. |
| Summary |
Diversity and inclusion to build better products from the front lines at Google. Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. How can business leaders adapt to our ever-more-diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups? Author and head of product inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership, and beyond, straight from the innovative Google Product Inclusion team.-- from book jacket |
| Contents |
Building for everyone: why product inclusion matters -- Google's capstone research: what we learned understanding our research -- 20 essential product inclusion questions to light the way -- Building the case for product inclusion and getting buy-in -- Adopting product inclusion principles to guide your work -- Integrating product inclusion with your work -- Getting to know your underrepresented users -- Integrating product inclusion into the ideation process -- Starting your own dogfooding and adversarial testing program -- Making your marketing more inclusive -- Measuring product inclusion performance -- The many shades of nude: product inclusion in fashion and retail -- Looking to the future of product inclusion. |
| Subject |
Product design.
|
|
Universal design.
|
|
Product design. (OCoLC)fst01763003
|
|
Universal design. (OCoLC)fst01161561
|
| Added Author |
John Wiley & Sons, publisher.
|
| Other Form: |
Online version: Jean-Baptiste, Annie. Building for everyone First edition. Hoboken, New Jersey : John Wiley & Sons, Inc., 2020 9781119646242 (DLC) 2020021971 |
| ISBN |
9781119646228 (hardback) |
|
1119646227 (hardback) |
|
9781119646242 (adobe pdf) |
|
9781119646235 (epub) |
|
