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Bestseller
BestsellerE-Book
Author Walters, Suzanne.

Title Breakthrough Branding : Positioning Your Library to Survive and Thrive.

Publication Info. Chicago : American Library Association, 2014.

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Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (218 pages)
Note Print version record.
Contents List of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index.
Summary Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.
Subject Libraries -- Marketing.
Branding (Marketing)
LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
Branding (Marketing) (OCoLC)fst01743755
Libraries -- Marketing. (OCoLC)fst00997415
Added Author Jackson, Kent, 1945-
Other Form: Print version: Walters, Suzanne. Breakthrough Branding. Chicago : American Library Association, 2014 9781555707668
ISBN 9781555707668 (electronic bk.)
1555707661 (electronic bk.)
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