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Author Ibroscheva, Elza, 1974-

Title Advertising, Sex, and Post-Socialism : Women, Media, and Femininity in the Balkans.

Publication Info. Lanham : Lexington Books, 2013.

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Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Description 1 online resource (203 pages)
Note Print version record.
Contents Acknowledgments; Introduction; 1 Sex? Please, We Are Socialist; 2 Advertising and the Socialist Economy; 3 Liberating Women; 4 Of Vodka, Watermelons, and Other Sexy Fruit; 5 Sex and Politics; Conclusion; Bibliography; Index; About the Author.
Summary The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.
Subject Sex in advertising -- Balkan Peninsula.
Socialism -- Balkan Peninsula.
Post-communism -- Balkan Peninsula.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Post-communism. (OCoLC)fst01072730
Sex in advertising. (OCoLC)fst01114455
Socialism. (OCoLC)fst01123637
Balkan Peninsula. (OCoLC)fst01241484
Other Form: Print version: Ibroscheva, Elza. Advertising, Sex, and Post-Socialism : Women, Media, and Femininity in the Balkans. Lanham : Lexington Books, ©2013 9780739172667
ISBN 9780739172674 (electronic bk.)
0739172670 (electronic bk.)
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