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BookBook
Author Hunter, Victor L., 1947-

Title Business to business marketing : creating a community of customers / Victor L. Hunter with David E. Tietyen.

Publication Info. Lincolnwood, Ill., USA : NTC Business Books, [1997]
©1997
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Location Call No. Status
 East Hartford, Raymond Library - Adult Department  658.8 H    Check Shelf
Description xviii, 326 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 295-311) and index.
Contents 1. A New Marketing Vision -- 2. The Economics of Community -- 3. Determining External Service Values -- 4. Communicating with Your Customer -- 5. The Database as a Marketing Tool -- 6. Creating the Customer Community Center -- 7. Retaining and Cultivating Existing Customers -- 8. Acquiring New Customers -- 9. Leadership and the New Customer Community.
Subject Industrial marketing.
Added Author Tietyen, David.
ISBN 0844232300 alkaline paper
9780844232300 alkaline paper
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