| Description |
1 online resource (256 pages) |
| Access |
Access limited to subscribing institutions. |
| Summary |
In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? By learning how to combine time-tested sales processes with cutting-edge social media strategies.Combo Prospecting details today's new breed of chief executive buyers, the channels they use, the value narratives that they find appealing, and the mix of methods that will grab their attention. With actionable insights in every chapter, you will learn how to: Locate leverage points that matter Secure decision-maker meetings Build a knockout online brand that distinguishes you from the pack Build a constantly growing list of profitable referrals And much, much more!Old-school prospecting tactics are growing increasingly irrelevant in today's tech-savvy online business world. But new-school techniques alone have proven to not be able to provide the answers. The key to your success is to learn how to unleash a killer combination of old and new sales strategies. |
| Note |
Print version record. |
| Subject |
Customer relations.
|
|
Selling.
|
|
Strategic planning.
|
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BUSINESS & ECONOMICS / Development / Business Development.
|
| Genre/Form |
Electronic books.
|
| ISBN |
9780814439128 (epub) |
| Standard No. |
9780814439128 |
|
