1. The inn business : definitions ; trends in the business ; comparing us with hotels ; competition among ourselves -- 2. Beginning at the beginning : who makes a good innkeeper ; becoming an innkeeper ; what you need besides money -- 3. If you don't do anything else : rule 1 : find a good location ; rule 2 : write a business plan ; rule 3 : research ; rule 4 : know what you are ; rule 5 : do a trial run -- 4. About the money : the financial nitty-gritty ; how big? ; how much income? ; buying an established business ; go figure ; writing a business plan ; raising the money -- 5. Putting your stamp on your inn : the building and its furnishings ; your style ; back to the financials ; marketing plan ; dealing with regulations and zoning -- 6. Getting your inn noticed : the importance of marketing : marketing with your innkeeping ; marketing via the internet ; other marketing options ; writing your materials ; newsletters ; paid advertising ; travel agent commissions ; the finer points of marketing -- 7. Policies and procedures : save yourself a lot of grief : policies and procedures manual ; communicating policies to guests ; setting your policies -- 8. Attention to detail : no inn is great without it : communications ; reservation record keeping ; housekeeping and maintenance ; amenities ; bookkeeping ; a few other ways to make money ; employees ; insurance -- 9. Don't forget the guests : at the front door ; handling groups ; dealing with difficult guests ; having answers at the ready ; correcting your mistakes -- 10. Why you don't want to be in this alone : local associations ; state and regional associations ; national and professional associations ; don't go it alone -- 11. Taking care of yourself : burnout ; your own quarters ; time off ; physical comforts ; working with your partner ; getting out.