Provides insight into the art business from the perspective of a gallery owner.
Contents
pt. 1. Laying the groundwork. Quality -- Education -- Subject matter -- Produce! -- pt. 2. Pulling it together. Sharing your vision, creating your brand -- Pricing your work with confidence -- Control your inventory before it controls you -- Create critical collateral -- Explode onto the web -- pt. 3. Establishing a track record of sales. Get your work out there -- A crash course in selling art -- And now you know why you want to be in galleries -- pt. 4. Finding and successfully approaching the right gallery for your work. Make a plan and do your research -- The power approach -- Consignment agreements -- pt. 5. Build on your success. You've only just begun -- Leverage your relationships -- pt. 6. Tying it all together.
