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Book Cover
Author Horberry, Roger, author.

Title Read me : 10 lessons for writing great copy / Roger Horberry and Gyles Lingwood.

Publication Info. London : Laurence King Publishing, 2014.


Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Description 1 online resource (192 pages :) : illustrations (chiefly color
data file rda
Bibliography Includes bibliographical references (pages 186-187) and index.
Note Print version record.
Summary Annotation If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.
Subject Advertising copy.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advertising copy. (OCoLC)fst00797842
Genre/Form Electronic book.
Added Author Lingwood, Gyles.
Other Form: Print version: 9781780671819 1780671814
ISBN 1780676654 (electronic bk.)
9781780676654 (electronic bk.)
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