Edition |
[North American ed.]. |
Description |
1 online resource (408 pages) |
Contents |
Cover; Title; Copyright; Dedication; Contents; Introduction; Prologue: Eponymous beginnings; 1. Lord Bell of Belgravia; 2. Johnnie Boden; 3. Emma Bridgewater; 4. Jackie Cooper; 5. Sir James Dyson; 6. Sir John Hegarty; 7. Robert Hiscox; 8. Tony Laithwaite; 9. David Armstrong-Jones, Viscount Linley; 10. Julian Richer; 11. Lord Sainsbury of Preston Candover, kg; 12. Sir Paul Smith; 13. Jonathan Warburton; Epilogue: What's in a name?; Acknowledgements; Index. |
Summary |
Every era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the 20th century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about 13 such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colorful, illumina. |
Note |
Print version record. |
Subject |
Entrepreneurship -- Great Britain.
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Branding (Marketing) -- Great Britain.
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Success in business.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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BIOGRAPHY & AUTOBIOGRAPHY -- Business.
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Branding (Marketing) (OCoLC)fst01743755
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Entrepreneurship. (OCoLC)fst00912787
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Success in business. (OCoLC)fst01137062
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Great Britain. (OCoLC)fst01204623
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Genre/Form |
Electronic books.
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Added Author |
Hopper, David H. (David Henry), 1927-
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Other Form: |
Print version: 9781908739780 |
ISBN |
9781909653030 (electronic bk.) |
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1909653039 (electronic bk.) |
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