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Bestseller
BestsellerE-Book
Author Vallance, Charles.

Title The branded gentry : how a new era of entrepreneurs made their names / David Hopper and Charles Vallance.

Publication Info. London : Elliott and Thompson, 2013.

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Edition [North American ed.].
Description 1 online resource (408 pages)
Contents Cover; Title; Copyright; Dedication; Contents; Introduction; Prologue: Eponymous beginnings; 1. Lord Bell of Belgravia; 2. Johnnie Boden; 3. Emma Bridgewater; 4. Jackie Cooper; 5. Sir James Dyson; 6. Sir John Hegarty; 7. Robert Hiscox; 8. Tony Laithwaite; 9. David Armstrong-Jones, Viscount Linley; 10. Julian Richer; 11. Lord Sainsbury of Preston Candover, kg; 12. Sir Paul Smith; 13. Jonathan Warburton; Epilogue: What's in a name?; Acknowledgements; Index.
Summary Every era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the 20th century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about 13 such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colorful, illumina.
Note Print version record.
Subject Entrepreneurship -- Great Britain.
Branding (Marketing) -- Great Britain.
Success in business.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
BIOGRAPHY & AUTOBIOGRAPHY -- Business.
Branding (Marketing) (OCoLC)fst01743755
Entrepreneurship. (OCoLC)fst00912787
Success in business. (OCoLC)fst01137062
Great Britain. (OCoLC)fst01204623
Genre/Form Electronic books.
Added Author Hopper, David H. (David Henry), 1927-
Other Form: Print version: 9781908739780
ISBN 9781909653030 (electronic bk.)
1909653039 (electronic bk.)
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