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Book Cover
Bestseller
BestsellerE-Book
Author Hone, Frank.

Title Why Healthcare Matters : How Business Leaders Can Drive Transformational Change.

Publication Info. Amherst : HRD Press, 2008.

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Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (228 pages)
Contents Dedication; Acknowledgments; Introduction; Chapter One: Why Does Healthcare Matter?; Chapter Two: Today's Healthcare Crisis: A Deeper Look at the Causes and Effects; Chapter Three: The U.S. Medical Marketing Model; Chapter Four: Healthcare Consumerism and Personal Responsibility; Chapter Five: Business and the Employer: Catalysts for Change; Chapter Six: Collaborative Initiatives; Chapter Seven: Early Adopters, Measurable Results; Chapter Eight: A Plan of Action; Chapter Nine: Bringing Healthcare Consumerism Inside: The Communications Campaign.
Chapter Ten: A Vision of Healthcare Consumerism as the Driver of ChangeRecommended Resources; About the Author.
Summary Why Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time? healthcare. Frank Hone, a healthcare consumerism advocate and practitioner, takes a big picture look at what?s wrong with healthcare in the U.S. and provides a set of practical, market-based strategies and solutions. The core idea of Why Healthcare Matters is that the solution lies in personal responsibility and employer engagement. And the heart of the book is a seven-step plan of action to drive substantial change in healthcare in your company.
Note Print version record.
Bibliography Includes bibliographical references.
Subject Health care reform -- United States.
Medical economics -- United States.
Medical care, Cost of -- United States.
Employer-sponsored health insurance -- United States.
Social responsibility of business -- United States.
BUSINESS & ECONOMICS -- Structural Adjustment.
Employer-sponsored health insurance. (OCoLC)fst00909279
Health care reform. (OCoLC)fst00952850
Medical care, Cost of. (OCoLC)fst01013902
Medical economics. (OCoLC)fst01014004
Social responsibility of business. (OCoLC)fst01122851
United States. (OCoLC)fst01204155
Other Form: Print version: 9781599961538
ISBN 9781599964379 (electronic bk.)
1599964376 (electronic bk.)
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